Email marketing still stands at the top as one of the most effective ways to deliver direct, personalised content to your audience. Propelr understands how to optimize campaigns and deliver powerful results with a high return on investment.
In an age of fleeting digital interactions, email marketing stands as a reliable channel for accessing your audience’s attention. It is fast, cheap and highly profitable, and the ultimate relationship and brand-building tool. It is one of the very few ways you can efficiently share tailored content directly to your customer base and split it into audiences so you can share only relevant content to each individual.
We partner with you to delve deep into your brand, audience and objectives, helping to shape a comprehensive email marketing strategy. Through thorough customer persona analysis, we segment your audience for personalised communications.
Our approach involves segmenting your audience based on various criteria such as demographics, behaviour, and preferences. We create core customer groups by continuously analysing user behaviour and utilising existing data.
The language used in your message is pivotal. We tailor our copywriting to deliver precisely what your customers want to hear at each stage of the sales funnel, drawing insights from our previous planning to nurture individuals towards conversion.
We seamlessly integrate any CRM platform to leverage content customisation and analytic capabilities, working alongside a marketing attribution strategy to ensure each touchpoint of the journey is covered.
Where do you think emails with CSS or fancy HTML styling end up? Straight in the promotional/spam tab. Email’s are also viewed across a wide range of devices and email client software, so it’s crucial the end product renders flawlessly and reaches the primary inbox.
We continuously enhance our strategies through A/B testing, fine-tuning elements like subject lines, content, and CTAs to maximise their impact and effectiveness.
The customer acquisition journey is rarely linear. Every customer has the potential to take various routes to convert, and we excel in ensuring they are engaged effectively at every juncture and touchpoint.
Whether you’re B2B or B2C, Propelr possesses the expertise to create highly impactful email marketing campaigns that deliver exceptional results.
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